Holiday 2024 Ad Campaign 2024

Description

This black and white portrait for the Ralph Lauren Holiday 2024 campaign features two models standing closely together on a New York City rooftop railing. The man wears a dark velvet blazer and white collared shirt, while the woman wears a textured shearling-lined coat over formal attire. Captured by photographer Lachlan Bailey, the shot presents a cinematic composition against the hazy backdrop of iconic midtown skyscrapers. The lighting is natural and soft, accentuating the fine textures of their garments and the historic city architecture behind them.

Style

Editorial, Vertical, Cinematic, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign