Logo
  • Home
  • ·Media
  • ·Ralph Lauren Holiday 2024 campaign portrait
BrandRalph Lauren
ProjectHoliday 2024 Ad Campaign
Black man wearing a plaid blazer and turtleneck sweater outdoors at night with bokeh city lights

Ralph Lauren Holiday 2024 Ad Campaign 2024

Associated creatives

Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonFilm Producer
Lulu Tenney
Lulu TenneyModels
He Cong
He CongModels
Maty Fall
Maty FallModels
Taylor Hill
Taylor HillModels
Hamid Onifadé
Hamid OnifadéModels
Juhyung Kang
Juhyung KangModels
New York City
New York CityLocation

Tags

black man in plaid blazerblack manplaid blazerblazerturtleneck sweaterdenim jeansornate beltwaistcoat

Description

This vertical portrait features a Black man posing outdoors at night against a blurred urban background punctuated by warm bokeh lights. He wears a dark plaid blazer, a matching patterned waistcoat, a dark turtleneck sweater, and distressed denim jeans secured with a decorative ornate belt. Captured by photographer Lachlan Bailey for the Ralph Lauren Holiday 2024 ad campaign, the scene utilizes ambient evening lighting to create a refined mood. The composition focuses squarely on the subject, highlighting the layered tailoring and textures of the apparel.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Denim (50%)

Background

Street

Context

Advertising Campaign