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  • ·Ralph Lauren Holiday 2024 children campaign editorial
BrandRalph Lauren
ProjectHoliday 2024 Ad Campaign
Three children posing outdoors near a holiday tree, wearing formal blazers, bows, and black trousers against a stone wall.

Ralph Lauren Holiday 2024 Ad Campaign 2024

Associated creatives

Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonFilm Producer
Lulu Tenney
Lulu TenneyModels
He Cong
He CongModels
Maty Fall
Maty FallModels
Taylor Hill
Taylor HillModels
Hamid Onifadé
Hamid OnifadéModels
Juhyung Kang
Juhyung KangModels
New York City
New York CityLocation

Tags

three childrenchildren posingthree children in formal attirechild standing centralchildren seated on stone wall

Description

Captured by photographer Lachlan Bailey for the Ralph Lauren Holiday 2024 campaign, this vertical portrait features three children posing outdoors. Two children are seated on a low stone wall, while a third stands centrally between them, holding hands. They wear tailored black blazers, white shirts with black bow ties, and trousers, presenting a polished holiday aesthetic. In the background, a large tree adorned with warm glowing lights stands against a stone building exterior under natural daylight. The composition utilizes soft lighting and a warm color grading to emphasize the festive atmosphere.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

House

Context

Advertising Campaign