Holiday 2024 Ad Campaign 2024

Description

An advertising campaign portrait for the Ralph Lauren Holiday 2024 collection, captured by photographer Lachlan Bailey. A model stands outdoors at dusk, wearing a structured, strapless metallic gold evening gown and holding a matching gold clutch. The dark evening setting is illuminated by soft, out-of-focus golden lights scattered across the background, creating a warm and festive atmosphere. The composition emphasizes the lustrous texture and reflective finish of the gown against the dark, moody environment.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign