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Brand
Ralph Lauren
ProjectHoliday 2024 Ad Campaign
Model seated on a large rock by a lake with New York City architecture in the background, captured in black and white.

Ralph Lauren Holiday 2024 Ad Campaign 2024

Associated creatives

Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonFilm Producer
Lulu Tenney
Lulu TenneyModels
He Cong
He CongModels
Maty Fall
Maty FallModels
Taylor Hill
Taylor HillModels
Hamid Onifadé
Hamid OnifadéModels
Juhyung Kang
Juhyung KangModels
New York City
New York CityLocation

Tags

model seated on rockmodel on rockmodel seatedblack woman modelwoman modelwhite collared shirtknit sweaterdark trousers

Description

This black-and-white editorial image from the Ralph Lauren Holiday 2024 ad campaign features a model seated cross-legged on a large boulder. The subject is wearing a white collared shirt under a knit sweater with a dark bow tie and dark trousers, set against a waterfront park scene. In the background, iconic New York City residential towers rise above barren winter trees and a reflective lake. The composition is captured with a classic film aesthetic, emphasizing soft natural light and subtle grain. The photograph was shot by Lachlan Bailey as part of the brand's seasonal narrative.

Style

Editorial, Horizontal, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Park

Context

Advertising Campaign