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ProjectHoliday 2024 Ad Campaign
Black and white portrait of a woman and a man posing on a rooftop with the New York City skyline in the background.

Holiday 2024 Ad Campaign 2024

Associated creatives

Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonFilm Producer
Lulu Tenney
Lulu TenneyModels
He Cong
He CongModels
Maty Fall
Maty FallModels
Taylor Hill
Taylor HillModels
Hamid Onifadé
Hamid OnifadéModels
Juhyung Kang
Juhyung KangModels
New York City
New York CityLocation

Tags

woman standing on rooftopwoman standingstanding womanwomanman leaning on railingman leaningleaning manman

Description

This black and white image features a woman and a man posing on a rooftop with the iconic New York City skyline in the background. The woman stands on the left wearing a dark dress draped with a light blazer, while the man leans against a railing on the right, dressed in a formal jacket, bowtie, and jeans. The photograph is part of the Ralph Lauren Holiday 2024 ad campaign, captured by photographer Lachlan Bailey. The composition utilizes natural outdoor lighting and high-contrast monochrome tones to highlight the textures of the apparel and the architectural backdrop.

Style

Editorial, Horizontal, Commercial, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

Rooftop

Context

Advertising Campaign