Ralph Lauren

Oct 2024

The Ralph Lauren Holiday 2024 campaign is a masterclass in American luxury, artfully blending the formal rigor of evening wear with the relaxed sensibilities of heritage denim. Shot by photographer Lachlan Bailey, the campaign channels a cinematic, nostalgic warmth that defines the brand's seasonal narrative. Across a series of high-contrast black-and-white portraits and lush, bokeh-drenched lifestyle shots, the collection highlights a sophisticated juxtaposition of textures, from plush shearling collars and matte velvet tuxedo jackets to shimmering metallic gowns. The imagery, which includes deliberate use of analogue 35mm film techniques, captures a diverse ensemble of talent—including Lulu Tenney, He Cong, Maty Fall, Taylor Hill, Hamid Onifadé, and Juhyung Kang—poised against iconic New York City backdrops. By positioning subjects on rooftop terraces and in ornate, marble-clad interiors, the creative team crafts an intimate, high-fashion atmosphere that leans into a refined holiday aesthetic. Whether featuring sharp editorial minimalism or the soft glow of festive lighting, the campaign maintains a consistent, polished finish. With film production by Jacob Sutton, the work successfully navigates the balance between aspirational grandeur and cozy, authentic storytelling, reinforcing the label's timeless position in the luxury fashion landscape through exquisite tailoring and classic, atmospheric composition.

Editorial, Vertical, Lifestyle, Cinematic

Natural light

Luxury Fashion Houses, Fashion