BrandRalph Lauren
ProjectHoliday 2024 Ad Campaign

Ralph Lauren Holiday 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Black and white fashion campaign photograph featuring a model posing on a New York City rooftop railing overlooking the skyline with the Empire State Building in the distance. The subject wears a tailored black suit jacket over a white collared shirt with a large black bow tie, dark sunglasses, and a matching skirt while holding a black handbag. The monochromatic composition emphasizes rich textures, sharp tailoring, and high-contrast natural lighting. The image was captured by photographer Lachlan Bailey for the Ralph Lauren Holiday 2024 ad campaign.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (30%)
Background
Rooftop
Context
Advertising Campaign


