Holiday 2024 Ad Campaign 2024

Description

A campaign portrait features a model wearing an elegant white embellished halter gown with a backless silhouette. The composition is captured vertically in an outdoor evening setting, framed by soft bokeh lights glowing in the dark background. The lighting is low-key and directional, highlighting the contours of the dress and the model's profile. This piece is part of the Ralph Lauren Holiday 2024 ad campaign, photographed by Lachlan Bailey.

Style

Editorial, Vertical, Clean, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Night Sky

Context

Advertising Campaign