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  • ·Ralph Lauren Holiday 2024 Ad Campaign Editorial
BrandRalph Lauren
ProjectHoliday 2024 Ad Campaign
Man wearing a black leather jacket and tartan trousers under a heavy dark coat with a festive light background

Ralph Lauren Holiday 2024 Ad Campaign 2024

Associated creatives

Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonFilm Producer
Lulu Tenney
Lulu TenneyModels
He Cong
He CongModels
Maty Fall
Maty FallModels
Taylor Hill
Taylor HillModels
Hamid Onifadé
Hamid OnifadéModels
Juhyung Kang
Juhyung KangModels
New York City
New York CityLocation

Tags

man in black leather jacketleather jacketmantartans trouserstartans pantstartan trouserswhite dress shirtdress shirtblack bow tiebow tieheavy dark coatwool overcoatcoat

Description

This campaign image captured by photographer Lachlan Bailey for Ralph Lauren features a male model styled in layered formal wear. The subject wears a crisp white dress shirt with a black bow tie, paired with a black leather biker jacket and red and green tartan trousers, draped with a heavy dark wool overcoat. The scene is set outdoors at night with warm, blurred festive string lights bokeh in the background. The lighting is soft and directional, highlighting the rich textures of the leather and wool garments.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)
Pure White (20%)

Background

Park

Context

Advertising Campaign