Ralph Lauren Holiday 2024 Ad Campaign 2024

Description

This black-and-white fashion portrait for the Ralph Lauren Holiday 2024 ad campaign features a male model posing on a New York City rooftop. The subject stands leaning against a decorative metal railing, wearing a double-breasted tuxedo jacket, a pleated white dress shirt with a black bow tie, a statement belt, and dark denim jeans. The background displays an expansive, detailed view of the New York City skyline with the Empire State Building prominently centered behind the subject. The lighting is crisp and natural, highlighting the textures of the clothing and the metallic details against the urban backdrop.

Style

Editorial, Vertical, Cinematic, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign