Ralph Lauren Holiday 2024 Ad Campaign 2024

Description

This monochrome fashion campaign image captured by photographer Lachlan Bailey for Ralph Lauren features two models posing outdoors against neoclassical architecture in New York City. The male model on the left wears a baseball cap, a dark turtleneck, a heavy belted coat, and patterned trousers, leaning casually against a stone pillar. The female model on the right wears a tailored dark blazer, a dark top, and faded denim jeans with a wide belt, standing with hands in her pockets. The lighting is natural and directional, highlighting the textures of the heavy wool fabrics, leather accessories, and stone background.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Civic Building

Context

Advertising Campaign