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  • ·Ralph Lauren Holiday 2024 Campaign Red Plaid Jacket
BrandRalph Lauren
ProjectHoliday 2024 Ad Campaign
A man wearing a red plaid jacket with a white NY logo standing outdoors against a city building backdrop

Ralph Lauren Holiday 2024 Ad Campaign 2024

Associated creatives

Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonFilm Producer
Lulu Tenney
Lulu TenneyModels
He Cong
He CongModels
Maty Fall
Maty FallModels
Taylor Hill
Taylor HillModels
Hamid Onifadé
Hamid OnifadéModels
Juhyung Kang
Juhyung KangModels
New York City
New York CityLocation

Tags

man in red plaid jacketred plaid jacketplaid jacketman wearing jacketwhite ny logo jacket

Description

This commercial image for the Ralph Lauren Holiday 2024 ad campaign features a male model standing outdoors against an urban backdrop in New York City. The subject wears a bold red plaid jacket with a prominent white NY logo appliqué over a white collared shirt, dark tie, vest, and trousers with a decorative belt. The soft natural lighting illuminates the scene, highlighting the detailed textures of the wool outerwear and surrounding foliage on a rooftop or terrace setting. Photographed by Lachlan Bailey, the editorial composition conveys an aspirational lifestyle aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Crimson (60%)
Jet Black (40%)

Background

Rooftop

Context

Advertising Campaign