'Underwear 2.0' 2024 Ad Campaign 2024

Description

This image from the Jordanluca Underwear 2.0 ad campaign features a close-up composition focusing on the lower torso and legs of a subject seated on stone steps. The person is captured in the act of lowering heavy, textured black leather trousers to reveal branded elastic waistband underwear and grey undergarments. The scene is shot with direct, moody lighting that accentuates the glossy sheen and tactile grain of the leather material. The background consists of weathered grey concrete or stone steps, adding an urban, industrial texture to the frame. Photographed by Paolo Colaiocco with art direction by Eric Brain.

Style

Editorial, Vertical, Gritty, Grainy

Industries

Luxury Fashion Houses

Color

Background

Road

Context

Advertising Campaign