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BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Man wearing branded underwear and tall black boots leaning back on a white padded surface.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

man wearing branded underwearman wearing underwearunderwearbranded underweartall black bootsblack bootsboots

Description

An advertising campaign image titled Underwear 2.0 for brand Jordanluca, photographed by Paolo Colaiocco with art direction by Eric Brain. The shot features a model wearing branded underwear and tall black boots, reclining against a white tufted padded surface. The composition is captured with clean lighting and strong focal clarity, emphasizing the textured materials and branding details.

Style

Vertical, Commercial, Sensual, Clean

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Pure White (60%)
Jet Black (40%)

Background

Set-dressed

Context

Advertising Campaign