Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

About

An editorial campaign image for Jordanluca's Underwear 2.0 2024 project, photographed by Paolo Colaiocco with art direction by Eric Brain. The vertical composition features a man slumped forward over a large orange industrial dumpster, wearing white branded underwear and white socks. The background consists of rough brick and concrete walls in an urban alley or service area, accented by a blue waste bin in the foreground left. The lighting is direct and stark, highlighting the raw textures of the environment and the subject's physique.