Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

About

This advertising campaign image for Jordanluca's Underwear 2.0 project features a model performing a headstand on a mattress. The subject wears white briefs with a distinctive layered branded waistband. The composition is captured vertically with clean directional lighting against a plain, light-coloured interior wall backdrop. Paolo Colaiocco served as photographer with art direction by Eric Brain.