Logo
  • Home
  • ·Media
  • ·Jordanluca Underwear 2.0 Ad Campaign Headstand
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Model performing a headstand wearing white briefs with branded waistband against a plain wall

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

man doing headstandman headstandheadstandman wearing briefswhite briefsbranded waistband

Description

This advertising campaign image for Jordanluca's Underwear 2.0 project features a model performing a headstand on a mattress. The subject wears white briefs with a distinctive layered branded waistband. The composition is captured vertically with clean directional lighting against a plain, light-coloured interior wall backdrop. Paolo Colaiocco served as photographer with art direction by Eric Brain.

Style

Vertical, Commercial

Industries

Lingerie & Underwear

Color

Pure White (100%)

Background

Grey Seamless

Context

Advertising Campaign