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Brand
Jordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close-up profile of a shaved man seated on a white mattress wearing a white shirt and grey underwear

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

man seated on mattressman seatedseated manman in white shirt and grey underwearman in white shirtwhite shirtgrey underwear

Description

This portrait for Jordanluca's Underwear 2.0 2024 ad campaign features a seated man in profile against a plain white interior wall. Photographed by Paolo Colaiocco with art direction by Eric Brain and casting by Unit C, the image highlights the model wearing an unbuttoned white shirt and grey branded briefs while sitting on a quilted white mattress. The lighting casts soft shadows across the composition, emphasizing clean textures and an intimate editorial aesthetic.

Style

Vertical, Commercial, Cool, Clean

Techniques

Flash

Industries

Lingerie & Underwear

Color

Medium Grey (30%)
Pure White (70%)

Background

White Seamless

Context

Advertising Campaign