Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

About

This portrait for Jordanluca's Underwear 2.0 2024 ad campaign features a seated man in profile against a plain white interior wall. Photographed by Paolo Colaiocco with art direction by Eric Brain and casting by Unit C, the image highlights the model wearing an unbuttoned white shirt and grey branded briefs while sitting on a quilted white mattress. The lighting casts soft shadows across the composition, emphasizing clean textures and an intimate editorial aesthetic.