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  • ·Jordanluca Underwear 2.0 Campaign Editorial Portrait
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close-up portrait of a male model wearing grey briefs with branded elastic waistband

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

male model in grey briefsgrey briefsmale modelJordanluca briefsbranded elastic waistband

Description

This portrait from the Jordanluca Underwear 2.0 campaign features a male model seated against a textured concrete staircase. The composition highlights the brand's grey briefs, which feature a distinctive layered white elastic waistband displaying the Jordanluca logo and crest motifs. Photographed by Paolo Colaiocco with art direction by Eric Brain and casting by Unit C, the image employs directional hard lighting that casts deep shadows across the figure's torso and the architectural background, creating a sculptural, high-contrast aesthetic.

Style

Editorial, Vertical, Moody, Raw

Techniques

Hard Light

Industries

Lingerie & Underwear

Color

Medium Grey (60%)
Pure White (40%)

Background

Concrete Texture

Context

Advertising Campaign