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Project'Underwear 2.0' 2024 Ad Campaign
Man lying curled up on a white mattress wearing grey boxer briefs with branded waistband against a wall

'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

man curled on mattressman in underweargrey boxer briefsmanboxer briefsmattress

Description

This photograph from the Jordanluca Underwear 2.0 ad campaign features a male model curled in a fetal position lying on a plain white mattress. He wears grey branded boxer briefs with bold lettering along the waistband. The background consists of a textured off-white wall under direct flash lighting, creating crisp highlights and shadows. The composition is shot in a vertical orientation with an intimate, raw perspective. Credits include photography by Paolo Colaiocco, art direction by Eric Brain, and creative direction by Jordan Bowen and Luca Marchetto.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Lingerie & Underwear

Color

Medium Grey (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign