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BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Shirtless male model wearing black briefs and tall boots reclining on a white cushioned surface

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

shirtless man recliningshirtless manman recliningmale modelblack briefstall black boot

Description

A shirtless male model reclines against a padded white cushioned background for the Jordanluca Underwear 2.0 ad campaign, captured by photographer Paolo Colaiocco with art direction by Eric Brain. He is wearing black branded briefs and a tall black boot on one leg while raising his arm to lightly cover his eyes. Tattoos are visible on his chest and upper body under direct flash lighting. The composition is vertical, emphasizing the angular posture and skin tones against the stark white backdrop.

Style

Vertical, Commercial, Warm, Clean

Techniques

Flash

Industries

Lingerie & Underwear

Color

Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign