Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

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This image from Jordanluca's Underwear 2.0 2024 ad campaign features a close-up composition focusing on a person's midsection and torso. The subject wears a crisp, partially unbuttoned white cotton shirt paired with dark denim jeans that have contrast orange stitching and a metal zipper fly. Visible above the waistband of the jeans is white branded underwear bearing prominent lettering. The lighting is soft and natural, emphasizing the texture of the fabrics. Paolo Colaiocco photographed the campaign under the art direction of Eric Brain.