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BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close-up of a person wearing an unbuttoned white shirt, branded waistband, and dark denim jeans

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

person wearing white shirt and denim jeanswhite shirtdenim jeansbranded underwear waistbandunderwear waistband

Description

This image from Jordanluca's Underwear 2.0 2024 ad campaign features a close-up composition focusing on a person's midsection and torso. The subject wears a crisp, partially unbuttoned white cotton shirt paired with dark denim jeans that have contrast orange stitching and a metal zipper fly. Visible above the waistband of the jeans is white branded underwear bearing prominent lettering. The lighting is soft and natural, emphasizing the texture of the fabrics. Paolo Colaiocco photographed the campaign under the art direction of Eric Brain.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Pure White (50%)
Jet Black (50%)

Background

Bedroom

Context

Advertising Campaign