Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

About

This commercial campaign image for Jordanluca's Underwear 2.0 project features a model reclining on a metal utility cart. The subject is captured from a high-angle perspective, wearing branded waistband underwear and white socks. Strong overhead lighting casts sharp shadows against the plain wall background. The composition highlights textured industrial elements alongside minimalist staging. The project was photographed by Paolo Colaiocco with art direction by Eric Brain.