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BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Man wearing branded underwear lying on a metal utility cart against a white wall

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

man lying on cartmanunderwearbranded underwearmetal utility cartutility cart

Description

This commercial campaign image for Jordanluca's Underwear 2.0 project features a model reclining on a metal utility cart. The subject is captured from a high-angle perspective, wearing branded waistband underwear and white socks. Strong overhead lighting casts sharp shadows against the plain wall background. The composition highlights textured industrial elements alongside minimalist staging. The project was photographed by Paolo Colaiocco with art direction by Eric Brain.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Hard Light

Industries

Lingerie & Underwear

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign