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'Underwear 2.0' 2024 Ad Campaign

Close-up portrait of a male model wearing grey briefs with branded elastic waistband

Close-up of a model wearing grey briefs with branded white waistband for Jordanluca Underwear 2.0 campaign

Close up portrait of a young man holding his hand near his face with sharp contrast lighting by Jordanluca

Close-up of a person lowering textured black leather trousers, revealing branded waistband underwear on stone steps.

Man wearing branded underwear lying on a metal utility cart against a white wall

Man wearing branded underwear and white socks lying on a metal utility cart

Shirtless man seen from behind lying face-down on concrete steps wearing low-slung denim jeans with open zipper

Close-up of a shirtless male model reclining on a white tufted surface wearing dark trousers with visible branded waistband

Jordan Bowen & Luca Marchetto

Jordan Bowen & Luca Marchetto

Jordanluca Creative Directors

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