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BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close-up of a model lying on a white mattress wearing grey boxer briefs with Jordanluca branded waistband.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

grey boxer briefsgrey briefsboxer briefsbranded waistbandJordanluca underwearunderwearman lying downman

Description

This advertising image for the Jordanluca Underwear 2.0 2024 campaign was photographed by Paolo Colaiocco with art direction by Eric Brain. The shot features a model lying on a white mattress, captured from a close angle focusing on the lower back and legs. The subject wears grey boxer briefs featuring a prominent white branded waistband with black lettering. The lighting is soft and natural, emphasizing the texture of the fabric and the simple studio setting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Medium Grey (50%)
Pure White (50%)

Background

Bedroom

Context

Advertising Campaign