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  • ·Jordanluca Underwear 2.0 2024 Ad Campaign by Paolo Colaiocco
Brand
Jordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Shirtless man seen from behind lying face-down on concrete steps wearing low-slung denim jeans with open zipper

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

shirtless manmanshirtlessdenim jeansjeans

Description

This ad campaign image for Jordanluca's Underwear 2.0 project was photographed by Paolo Colaiocco with art direction by Eric Brain. The shot features a shirtless man seen from behind, lying face-down on weathered concrete stairs. He wears unzipped and low-slung denim jeans revealing branded waistband underwear. The lighting is directional and moody, casting soft shadows across the concrete steps and highlighting the muscular definition of the subject's back. Casting was handled by Unit C, with modeling by Jamie Yates.

Style

Vertical, Commercial, Moody, Gritty

Industries

Menswear

Color

Denim (50%)
Charcoal (50%)

Background

Carpark

Context

Advertising Campaign