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  • ·Jordanluca Underwear 2.0 Campaign Portrait by Paolo Colaiocco
BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close up portrait of a young man holding his hand near his face with sharp contrast lighting by Jordanluca

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

man holding hand near faceman holding handman face close upmale model portraityoung man

Description

This close up portrait for the Jordanluca Underwear 2.0 campaign features a young man with sharp, high contrast lighting casting distinct shadows across his face. His hand is held near his mouth in a dynamic, expressive pose. Photographed by Paolo Colaiocco with art direction by Eric Brain, the image utilizes dramatic lighting to emphasize texture and form. The composition highlights the intimate scale and intense focus typical of contemporary fashion and underwear advertising.

Style

Editorial, Vertical, Warm, Matte

Techniques

Low-key / chiaroscuro

Industries

Lingerie & Underwear

Context

Advertising Campaign