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Brand
Jordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Man wearing branded underwear and white socks lying on a metal utility cart

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

man lying on utility cartman lying downutility cartbranded underwearwhite socks

Description

This editorial image for the Jordanluca Underwear 2.0 ad campaign features a male model lying on a metal utility cart in an indoor setting. The composition captures the subject from a horizontal framing, wearing branded waistband underwear and white socks. The lighting is direct and creates sharp shadows against a plain interior background. Photography by Paolo Colaiocco with art direction by Eric Brain.