Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

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This fashion advertising campaign image for Jordanluca's Underwear 2.0 project was photographed by Paolo Colaiocco with art direction by Eric Brain. The vertical shot features a lower-body view of a model pulling up black leather kitten-heel boots with prominent branded elastic straps reading Jordanluca. The model stands against a plain white sofa in a sparse interior setting, captured with direct lighting that highlights the textures of the leather and fabric. Casting was handled by Unit C with agency production by IMM Agency Group.