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BrandJordanluca
Project'Underwear 2.0' 2024 Ad Campaign
Close-up of a person wearing black leather boots and branded straps standing before a white sofa.

Jordanluca 'Underwear 2.0' 2024 Ad Campaign 2024

Associated creatives

Jordan Bowen & Luca Marchetto
Jordan Bowen & Luca MarchettoJordanluca Creative Directors
IMM Agency Group
IMM Agency GroupAgency
Paolo Colaiocco
Paolo ColaioccoPhotographer
Eric Brain
Eric BrainArt Director
Jamie Yates
Jamie YatesModels
Tytiah Blake
Tytiah BlakeCasting Director
Unit C
Unit CCasting Director

Tags

person wearing black bootsblack leather bootsleather bootsbootsbranded strapselastic straps

Description

This fashion advertising campaign image for Jordanluca's Underwear 2.0 project was photographed by Paolo Colaiocco with art direction by Eric Brain. The vertical shot features a lower-body view of a model pulling up black leather kitten-heel boots with prominent branded elastic straps reading Jordanluca. The model stands against a plain white sofa in a sparse interior setting, captured with direct lighting that highlights the textures of the leather and fabric. Casting was handled by Unit C with agency production by IMM Agency Group.

Style

Editorial, Vertical, Clean

Industries

Designer Fashion

Color

Jet Black (80%)
Pure White (20%)

Background

Set-dressed

Context

Advertising Campaign