H&M H&M Lookbook Summer capsule 2025

Description

This fashion lookbook image for H&M's summer capsule features model Ruben Moreira outdoors against a minimalist concrete architectural wall and light blue sky. The shirtless male subject wears dark brown swim trunks and casually drapes a cream tote bag and printed garment over his shoulder. Photographed by Raffaele Cariou with styling by Mattias Karlsson, the portrait employs natural daylight and clean composition to highlight the seasonal apparel. The clean background and bright lighting emphasize the summer aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

House

Context

Lookbook