H&M H&M Lookbook Summer capsule 2025

Description

A male model stands with crossed arms on a dark volcanic sand beach for the H&M Lookbook Summer capsule project, photographed by Raffaele Cariou with fashion styling by Mattias Karlsson. He wears a dark brown ribbed tank top and matching brown trousers paired with sandals, accessorized with a simple necklace. The natural outdoor setting features rolling ocean waves and rocky coastal cliffs under an overcast sky with soft, diffused daylight. The composition captures a relaxed yet poised summer fashion look against a dramatic natural landscape.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Lookbook