H&M H&M Lookbook Summer capsule 2025

Description

Fashion lookbook portrait for the H&M Summer capsule project featuring model Ruben Moreira. The portrait is photographed by Raffaele Cariou with styling by Mattias Karlsson, presenting a male model wearing a textured cream bathrobe over a black shirt and accessorized with a silver chain necklace. The shot is set outdoors on a sandy beach against a rolling ocean and rocky coastline backdrop. Natural daylight illuminates the scene with soft, warm tones highlighting the subject and texture of the apparel.

Style

Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Lookbook