H&M H&M Lookbook Summer capsule 2025

Description

An editorial fashion portrait created for the H&M Lookbook Summer capsule, featuring male model Ruben Moreira photographed by Raffaele Cariou with fashion styling by Mattias Karlsson. The subject stands on a dark volcanic sand beach, wearing a cream-coloured textured bathrobe with a subtle pattern and a matching tie belt. In the background, calm ocean waves gently wash onto the dark shore beneath an overcast sky, with dramatic rocky coastal formations rising in the distance. The lighting is soft and natural, emphasizing the tactile weave of the fabric against the stark contrast of the dark shoreline.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Lookbook