H&M H&M Lookbook Summer capsule 2025

Description

This image for the H&M Lookbook Summer capsule campaign features male model Ruben Moreira seated comfortably in a wooden deck chair set upon a dark sandy beach. He is wearing a short-sleeved striped collared shirt and matching shorts paired with double-strap sandals, with his arms relaxed behind his head. Photographed by Raffaele Cariou with styling by Mattias Karlsson, the scene is bathed in warm natural sunlight casting sharp shadows on the dark sand. The composition captures a relaxed seasonal aesthetic with natural textures and clear outdoor lighting.

Style

Lifestyle, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Lookbook