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Brand
H&M
ProjectH&M Lookbook Summer capsule
A man in yellow swim shorts with a white towel draped over his shoulders at the edge of an outdoor pool

H&M H&M Lookbook Summer capsule 2025

Associated creatives

Raffaele Cariou
Raffaele CariouPhotographer
Mattias Karlsson
Mattias KarlssonFashion Editor/Stylist
Ruben Moreira
Ruben MoreiraModel

Tags

man in yellow swim shortsyellow swim shortsswim shortsman in poolwhite towelmale model

Description

This image from the H&M Lookbook Summer capsule features model Ruben Moreira seated at the edge of an outdoor pool. He wears yellow swim shorts and has a white towel draped over his shoulders, with his reflection visible in the water's surface. The shot is styled by Mattias Karlsson and photographed by Raffaele Cariou in natural light against an open landscape background.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Mustard (50%)
Cream (50%)

Background

Outdoor Pool

Context

Lookbook