H&M H&M Lookbook Summer capsule 2025

Description

This lookbook image for the H&M Summer capsule features a young male model standing on a sandy beach wearing a matching striped short-sleeve button-up shirt and shorts. Photographed by Raffaele Cariou with styling by Mattias Karlsson, the portrait captures a relaxed seasonal mood against an ocean backdrop. Soft natural sunlight illuminates the scene, highlighting the texture of the lightweight fabric and the coastline behind the subject.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Lookbook