Matthew Edwards, Creative Director, Sydney

Description

This photograph depicts a shirtless child sitting on the shoulders of an adult man against a bright, clear blue sky. The child wears dark blue swim shorts with a small white brand patch visible on the pocket. The man's back and shoulders are bare, showing muscular definition under direct natural sunlight. Bold black sans-serif text reading COUNTRY ROAD is positioned on the left side of the frame. The composition is shot from a low angle, emphasizing the upward reach of the subjects against the open sky.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Clear Sky

Context

Advertising Campaign