H&M H&M Lookbook Summer capsule 2025

Description

This fashion editorial image for the H&M Lookbook Summer capsule, photographed by Raffaele Cariou, features model Ruben Moreira standing on a dark volcanic black sand beach. The subject wears a textured cream-coloured robe layered over brown lounge pants and sandals, gazing downward toward the shoreline. Ocean waves gently lap at the dark shoreline beneath a soft overcast sky, with steep rocky cliffs framing the background. The natural lighting and earthy tones emphasize the relaxed, coastal mood of the summer collection styled by Mattias Karlsson.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Lookbook