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Brand
H&M
ProjectH&M Lookbook Summer capsule
Male model wearing dark swim shorts with a white towel draped over his shoulders standing on a sandy beach.

H&M H&M Lookbook Summer capsule 2025

Associated creatives

Raffaele Cariou
Raffaele CariouPhotographer
Mattias Karlsson
Mattias KarlssonFashion Editor/Stylist
Ruben Moreira
Ruben MoreiraModel

Tags

man on beachmanbeachswim shortswhite towelmale model on beachmale model

Description

This lookbook portrait for H&M features a male model standing barefoot on a wet sandy beach near rocky outcroppings and the ocean. He is wearing dark swim shorts and has a textured white towel draped over his shoulders. The natural outdoor lighting highlights the coastal setting and relaxed summer mood. The image was captured by photographer Raffaele Cariou with styling by Mattias Karlsson.

Style

Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

Swimwear

Color

Jet Black (50%)
Pure White (50%)

Background

Sandy Beach

Context

Lookbook