H&M H&M Lookbook Summer capsule 2025

Description

This lookbook image for the H&M Summer capsule campaign features male model Ruben Moreira posing outdoors against a modern architectural background. Photographed by Raffaele Cariou with fashion styling by Mattias Karlsson, the shot highlights seasonal menswear. The model wears bright yellow swim trunks paired with black double-strap sandals, holding a pair of sunglasses in his hand while a cream towel rests over his shoulder. The composition employs clean natural lighting and a minimalist outdoor setting that accentuates the summer apparel.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Background

Residential Building

Context

Lookbook