H&M H&M Lookbook Summer capsule 2025

Description

This fashion lookbook image for H&M features a male model standing outdoors by the ocean, captured in a vertical composition. The model wears dark swim trunks with a drawstring waistband and holds a large white textured towel draped behind him. Natural daylight illuminates the scene, highlighting the beach and calm sea in the background. The photograph was styled by Mattias Karlsson and photographed by Raffaele Cariou.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

Swimwear

Color

Background

Sandy Beach

Context

Lookbook