Brand
ProjectH&M Lookbook Summer capsule

H&M H&M Lookbook Summer capsule 2025
Associated creatives
Tags
Description
This lookbook image for the H&M summer capsule features a shirtless male model posing outdoors with a white towel draped across his shoulders. He wears bright yellow swim trunks with a drawstring waistband and dark sunglasses. The composition is vertical with natural outdoor lighting highlighting the scene. The creative work is photographed by Raffaele Cariou with fashion styling by Mattias Karlsson and model Ruben Moreira.
Style
Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
Swimwear
Color
Golden Yellow (50%)
Cream (50%)
Context
Lookbook