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Brand
H&M
ProjectH&M Lookbook Summer capsule
Male model wearing a white tank top and cream trousers standing on a dark sandy beach with ocean waves in the background.

H&M H&M Lookbook Summer capsule 2025

Associated creatives

Raffaele Cariou
Raffaele CariouPhotographer
Mattias Karlsson
Mattias KarlssonFashion Editor/Stylist
Ruben Moreira
Ruben MoreiraModel

Tags

male model standing on beachmale modelmodel standing on beachwhite ribbed tank topwhite tank toptank topcream trouserstrousers

Description

Fashion editorial portrait captured for the H&M Lookbook Summer capsule by photographer Raffaele Cariou. The image features model Ruben Moreira standing on a dark volcanic sandy beach with ocean waves gently washing ashore. He wears a casual white ribbed tank top paired with lightweight cream trousers, styled by Mattias Karlsson. Natural daylight illuminates the scene under a partly cloudy sky, with rocky cliffs visible in the background along the coastline.

Style

Lifestyle, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Cream (50%)

Background

Sandy Beach

Context

Lookbook