Brand
ProjectH&M Lookbook Summer capsule

H&M H&M Lookbook Summer capsule 2025
Associated creatives
Tags
Description
This lookbook image for H&M features a male model walking away from the camera along a dark volcanic sand beach. He wears a long, textured cream belted coat with a subtle palm leaf pattern over dark trousers and sandals. The ocean meets the shore on the left while dark coastal cliffs rise in the background under an overcast sky. Natural daylight illuminates the scene with soft shadows, capturing a relaxed outdoor mood for the summer capsule project.
Style
Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Cream (70%)
Espresso (30%)
Background
Sandy Beach
Context
Lookbook