H&M H&M Lookbook Summer capsule 2025

Description

This portrait features model Ruben Moreira outdoors near the ocean for the H&M Lookbook Summer capsule collection, photographed by Raffaele Cariou with styling by Mattias Karlsson. The young man has damp dark hair and a neutral expression, posing bare-chested with a textured white towel draped casually across his shoulders. Natural daylight illuminates the scene, highlighting soft skin tones against an open coastal backdrop with a hazy horizon. The composition is a vertical close-up framing, capturing a candid, sun-kissed aesthetic suited for summer apparel marketing.

Style

Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Lookbook