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Male model wearing a white ribbed tank top and cream trousers standing on a dark sandy beach with ocean waves in background

H&M H&M Lookbook Summer capsule 2025

About

This fashion editorial image from the H&M Lookbook summer capsule features model Ruben Moreira posing outdoors on a dark sandy beach. The subject stands centrally in the frame wearing a white ribbed tank top and relaxed cream trousers with a drawstring waist, complemented by a delicate silver necklace. The background reveals a wide ocean with gentle waves meeting a rocky coastline under an overcast sky, captured in soft natural daylight. The composition emphasizes a clean, minimalist aesthetic with an earthy, coastal color palette.

Brand

H&M

Project

H&M H&M Lookbook Summer capsule 2025

Keywords

man in white tank topwhite tank toptank topcream trouserstrousersman on beachmale model

Credits

Raffaele Cariou
Photographer
Mattias Karlsson
Fashion Editor/Stylist
Ruben Moreira
Model

Styles

EditorialVerticalEarthy

Techniques

Natural light

Industries

High Street Fashion

Background

Sandy Beach

Context

Lookbook
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