Ōpuke Thermal Pools and Spa 2024 2024

Description

This commercial campaign portrait for Ōpuke Thermal Pools and Spa features a shirtless man posing against a textured concrete wall. Water caustic light reflections ripple across the background and the subject's upper body, creating a dynamic interplay of light and shadow. He wears dark blue swim shorts with a drawstring waist. The image employs soft, ambient lighting and a moody aesthetic, captured by photographer Dick Sweeney under the creative direction of Dave Brady.

Style

Vertical, Commercial, Moody

Techniques

Natural light

Industries

Tourism Boards

Color

Background

Concrete Texture

Context

Advertising Campaign