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  • ·HM Notes on Being Spring 2025 campaign editorial
BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Three female models posing in layered cream and white lightweight apparel against a plain white studio background.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

three female modelsfemale models posingmodels posingcream slip dressslip dresswhite tailoringlightweight apparelsheer trousers

Description

This fashion editorial image for H&M's Notes on Being Spring 2025 campaign features three models posed against a clean, seamless white studio background. Photographed by Sam Rock with creative direction by Albert Moya and styling by Kate Phelan, the composition highlights layered, lightweight garments in cream and off-white tones. The central figure wears a sheer slip dress over matching trousers, flanked by models in relaxed white tailoring and translucent outerwear. The lighting is bright and even, accentuating the fluid textures and delicate transparencies of the collection.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (60%)
Beige (40%)

Background

White Seamless

Context

Advertising Campaign