H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

This fashion editorial image for H&M's Notes on Being Spring 2025 campaign features three models posed against a clean, seamless white studio background. Photographed by Sam Rock with creative direction by Albert Moya and styling by Kate Phelan, the composition highlights layered, lightweight garments in cream and off-white tones. The central figure wears a sheer slip dress over matching trousers, flanked by models in relaxed white tailoring and translucent outerwear. The lighting is bright and even, accentuating the fluid textures and delicate transparencies of the collection.