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Two female models posing against a white studio background for the H and M Notes on Being campaign.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

Two models pose in a studio portrait for the H&M Notes on Being spring 2025 campaign, photographed by Sam Rock. The model on the left wears a voluminous black leather jacket over a sheer brown dress, while the model on the right wears a cream-coloured studded top and flowing skirt. Both subjects feature styled braided hairstyles against a clean white backdrop.

Brand

H&M

Project

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Keywords

two female models posingtwo female modelsfemale modelsmodels posingblack leather jacketleather jacketcream topsheer brown dress

Credits

Eliana Masgalos
H&M Creative Director
Albert Moya
Creative Director
Sam Rock
Photographer
Caroline Polachek
Models
FKA Twigs
Models

Styles

EditorialVerticalWarmClean

Techniques

Soft Light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign