Logo
  • Home
  • ·Media
  • ·H&M Notes on Being Campaign Editorial Portrait
BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two female models posing against a white studio background for the H and M Notes on Being campaign.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two female models posingtwo female modelsfemale modelsmodels posingblack leather jacketleather jacketcream topsheer brown dress

Description

Two models pose in a studio portrait for the H&M Notes on Being spring 2025 campaign, photographed by Sam Rock. The model on the left wears a voluminous black leather jacket over a sheer brown dress, while the model on the right wears a cream-coloured studded top and flowing skirt. Both subjects feature styled braided hairstyles against a clean white backdrop.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (40%)
Chocolate (30%)
Cream (30%)

Background

White Seamless

Context

Advertising Campaign