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BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Three female models wearing white and cream apparel posing against a plain white background for an H&M fashion campaign.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

three female modelsfemale modelswhite apparelcream apparelfashion campaign portrait

Description

Part of the H&M 'Notes on Being' Spring 2025 ad campaign, this striking portrait features three female models styled in layered white and cream apparel against a minimal white background. Photographed by Sam Rock with creative direction by Albert Moya, the composition highlights clean textures and soft tonal garments. The subjects pose closely together in an editorial arrangement, showcasing contemporary minimalist fashion styling.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (60%)
Beige (40%)

Background

White Seamless

Context

Advertising Campaign