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Three female models wearing white and cream apparel posing against a plain white background for an H&M fashion campaign.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

Part of the H&M 'Notes on Being' Spring 2025 ad campaign, this striking portrait features three female models styled in layered white and cream apparel against a minimal white background. Photographed by Sam Rock with creative direction by Albert Moya, the composition highlights clean textures and soft tonal garments. The subjects pose closely together in an editorial arrangement, showcasing contemporary minimalist fashion styling.

Brand

H&M

Project

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Keywords

three female modelsfemale modelswhite apparelcream apparelfashion campaign portrait

Credits

Eliana Masgalos
H&M Creative Director
Albert Moya
Creative Director
Sam Rock
Photographer
Caroline Polachek
Models
FKA Twigs
Models

Styles

EditorialVerticalWarmClean

Techniques

Analogue / filmNatural light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign